In the highly competitive local and global wine industry, making a great wine is not always enough to stand out. This was the challenge facing premium wine brand La Motte, situated in the Cape winelands of South Africa.

The Amplicon team played a leading role in developing and implementing a strategy that highlighted La Motte's leadership in popular wine varietals, organic farming, association with the cuisine of the Cape winelands, and thought leadership in the business of wine making and marketing.

Tactical execution of the strategy included focused campaigns to introduce La Motte to key wine and food writers; events and workshops with international speakers to promote thought leadership and practices in wine varietals; promotion of wine tourism and conservation in the Cape winelands; and maintenance of a comprehensive social media portfolio that included Facebook, a highly-regarded blog by the La Motte CEO, video and instant messaging channels.

The result was the successful crafting of a brand positioning that created widespread awareness for La Motte as a leading premium wine brand, a must-visit destination in the Cape winelands, and a global reputation as an innovative wine brand among wine business writers.

Amplicon PR |